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Important Tips for Your Website Launch Announcement

You're ready to launch your new website and now it's time to spread the word! Here are a few basic tips to make your launch a success:

1) Use a catchy/clickable title for your launch email/post

Example: Check out our new website, you won't believe your eyes!

2) Keep your launch copy brief and straightforward

Most readers only skim the top of the email/post, so make sure your content gets straight to the point. Include a brief business description or your organization's mission statement. To engage your reader make sure your content is creative, audience-appropriate, and action-oriented.

What if you REALLY want to say more? Provide a link to your website page where they can read more.

3) Include at least 3 calls to action

Decide exactly what you want your reader to do after reading your launch email/post and include at least three of these "calls to action" in the first paragraph of your launch copy.

Example "calls to action":

  1. Check out our new website, you won't believe your eyes!

  2. Subscribe to our mailing list and never miss out on the latest!

  3. Purchase a product today and receive free shipping!

  4. Learn more about the cause here (include hyperlink).

  5. Donate today!

  6. Make your reservation today - spaces are limited!

  7. Spread the word far and wide!

4) Make it personal

Engage the reader by including them in the process. Example: "Thank you so much in believing in me, I couldn't have built this business without your support!"

5) Stay on brand

Include your logo at the top of your launch email and include key branding photos from your site for interest. Also, use your brand colors, this gives a branded, professional look to your email campaign.

6) Use hyperlinks and clickable buttons

Use hyperlinks and buttons to make it super easy for folks to click to take action.

7) Proofread

Always proofread and ask a friend to copyedit!

8) Use a positive quote

Ending your copy with a positive, client quote is a nice touch and builds trust with your reader.

9) Include contacts

Always include your business/organization contacts at the end of your email or post. This includes the website URL, phone number, email, and address.

10) Prepare your mailing list

It is critical to clean up your contact lists and merge them into one master spreadsheet. A clean, updated email list will reduce the number of bounce backs and make future email campaigns a breeze.

11) Choose your email campaign platform

Most of us have multiple emails and apps for communicating. Make your life easier by choosing one mode for your business email campaigns (Google, Mail Chimp, What's App, Wix, etc). You can import and export contacts from various locations by downloading them as .CSV files and uploading them into your email platform of choice. It takes a little time and effort, but it's worth it!

Google - go to Contacts and create a label for all the contacts who will receive your business emails. Important: When sending make sure to "bcc" your readers so you're not sharing their private contact information with everyone on the list. Hint: Sending only 10 emails at a time will ensure your email won't go to spam. - Your Wix account has an email campaign feature that enables you to send up to 200 professional looking emails per month if you have the Premium Unlimited plan. You can upgrade your plan for more robust email campaign features.

Mail Chimp - At last look, Mail Chimp offers 500 free emails per month.

Both Wix and Mail Chimp have design templates to make your campaign look more professional.


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