Your new website is live—congrats! 🎉 The soft launch got it online, but now it’s time for the hard launch—the big push to make sure people see it. This means spreading the word, driving traffic, and maximizing visibility through social media, email, and marketing. Here’s how to make your launch a success:
1) Use a Catchy Title for Your Launch Email
Your headline is the first thing people see—make it count!
"Don't miss out—{Business Name} is live!"
"Check out our new website—you won’t believe your eyes!"
2) Keep Your Message Short and Engaging
Most readers skim, so get to the point right at the top. Include a brief business description or mission statement and make your message action-oriented.
Want to say more? Link to your website so readers can explore further—while boosting your site traffic.
3) Include at Least 3 Calls to Action
Decide exactly what you want your audience to do and make it clear in the first paragraph.
Visit our new website!
Subscribe to our mailing list!
Book a service today!
Buy a ticket—spaces are limited!
Donate now!
Share with a friend!
4) Make It Personal
Connect with your audience. Try: 💬 "Thank you for your support—I couldn’t have done this without you!"
5) Stay on Brand
Make your email visually appealing and consistent with your branding:
Add your logo at the top.
Use brand colors for a polished look.
Include high-quality images from your site.
6) Use Hyperlinks & Clickable Buttons
Make it easy for people to take action—use hyperlinks or buttons instead of plain text.
7) Proofread Before Sending
Typos hurt credibility! Review your email carefully and have a friend double-check.
8) End with a Positive Quote
A client testimonial or an inspiring message builds trust and leaves a lasting impression.
9) Include Contact Info
Always add your website URL, email, phone number, and address at the end.
10) Prepare Your Mailing List
A clean, updated list reduces bounce-backs and ensures smoother email campaigns.
11) Choose an Email Platform
Pick one email marketing platform to manage emails efficiently. Examples:
Google Contacts: Use labels for organization and BCC recipients for privacy.
Wix Email Campaigns: Send 200 free emails per month (or upgrade for more).
MailChimp: Offers 500 free emails per month with professional templates.
12) Maximize Social Media
Share your launch on all platforms, use relevant hashtags, tag others, and encourage sharing to expand your reach.
With these steps, your hard launch will be a success—helping your website reach the audience it deserves. Now go spread the word! 🚀
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